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When starting this project fresh, the Jimbo's website was a hot mess that needed rescuing. As one of New Zealand’s best known pet food brands, Jimbos wanted a brand champion to showcase their products and better represent their valued resellers.
It was important to Communica that this website created cohesion amongst the Jimbo's brand, and it quickly became the central touch point for all their online marketing - competitions, EDM campaigns, online surveys and social engagement. The website boasts strong use of Jimbos’ strong fonts and brand yellow colour, creating a bold website with great emphasis on their products.
An crucial aspect of the site was to have a Mailchimp subscription form that was also integrated with a third party Voucher API, that would automatically generate and email a barcode voucher to the subscriber. The website also collects Jimbos’ Mailchimp generated newsletters and integrates them into the website through the News Feed.
Jimbo's is New Zealand's top selling premium pet food brand, who pride themselves in providing the very best fresh, meaty meals for our furry four-legged friends.