It was a pleasure working with Amber and Ben on the refresh and redesign of the Youthtown Website, it is a giant leap forward from what it was and we have had some awesome feedback! Thanks so much!
Fay Amaral, CEO Youthtown
Youthtown needed two things out of a new website: 1. impactful design that would wow potential parents, and 2. content structure that would make finding information a snap.
Offering both regular and one-off programmes across 30+ locations throughout Aotearoa, our UI challenge lay in guiding customers through their search.
Responding to both parent and management feedback, we found customers needed to see:
We distilled all Youthtown's location and programme data down into a tight hierarchy of content. By exposing the right amount of information at the right page level we could clarify the intent for each page and make it easier to find the relevant information.
Equally important, we needed to create an administrative backend which would streamline content management process by:
Built with Drupal CMS and using the Gutenberg editor, the site balances playful design with flexibility and structure - allowing administrators to add complex elements to programmes, while keeping the look and feel consistent and mobile friendly.
Youthtown are a nationally operated non-profit organization, providing programmes and learning opportunities for children and young people 5-18 years old. They create fun, safe, inclusive spaces and places that acknowledge the ever-evolving world that children and young people are journeying through.