Pharmacy Today

As a build, Pharmacy Today posed interesting architectural questions. While the site itself is a near clone of that of its sister publication New Zealand Doctor, the target demographic is not, and as such required different navigation links and login interactions with the e-learning platform.

To keep future development tasks cost effective, Communica opted to create a global base theme for The Health Media, with a Pharmacy Today brand theme overlaid. Git sub-modules where then integrated to handle the synchronisation between module and theme changes.

As a result, features can now be distributed to both sites simultaneously or individually as the business case requires.

Key development points

• Distribute content to multiple websites, email campaigns or export for use in print.
• Develop processes for deploying new features to single or multiple sites at the same time.
• Sync Salesforce subscriber information with the website and various sub-systems. 
• Enable Single Sign On between subscribers and Litmos LMS.
• Create a commerce solution for selling subscriptions and classifieds.
• Integrate Google Flexible Sampling as a paywall for non-subscribers.
• Integrate Google Double Click as a vehicle for selling advertising space.
• Update subscriber lists within Mail Chimp.