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Fussy Cat

The Project

Introducing Fussy Cat to all pet lovers!

Fussy Cat were after a website to showcase their product and in particular it's grain free virtues. Communica was able to take all the lessons learnt from marketing the Jimbo's brand and re-incarnate them in a new Drupal 8 build for the Fussy Cat demographic.

This work included taking the current nurturing campaign (where automated emails reward customers with personalised vouchers) and white labeling it to cater to multiple brands and sign up lists.

Customers are rewarded with a voucher for signing up to the email club and then later encouraged to leave their pet's birthday details. The following birthday campaign is then able to reward customer's pets on an annual basis while keeping the subscription base motivated and engaged with the Fussy Cat brand.

For the design team, this site was a welcome focus on pure creativity and marketing - and who doesn't like working with cute cats!


Key development points

  • Enhance visitor product engagement.
  • Attract new customers to engage with the brand via email and social media.
  • White label the existing voucher reward system for use with multiple brands.
  • Automatically publish Mail Chimp newsletters into the website via the News page.
Design / Automated Nurturing Campaign / Personalised Voucher Generation
The Client

Fussy Cat was founded on the belief that our little carnivores deserve only the finest natural ingredients, free from unnecessary fillers, just as nature intended.

Fussy Cat offers a range of grain free alternatives to satisfy a cat's natural cravings in a way which is best suited to their digestion.

A better alternative at an accessible price for all cats nationwide.