Maverick Digital wished to "get" online and wanted a responsive website that would look great, be easy to content manage, and strictly follow best SEO practices.
Communica worked hard to provide a clean, welcoming site that fully utilised Maverick's beautiful logo design and colours, and also put into place several of our favourite UX techniques - sticky navigation that follows you down the page, CTAs (calls to action) where you can leave your contact details without spammy pop-ups, and background video content. As content is an important aspect of the website, easily defined related content nodes and social media sharing are also key features of this website.
It is interesting to note that on this site, twice as many visitors fill out the call to action contact forms at the bottom of the page rather than the fuller web form on the Contact Us page, thus emphasising the importance of CTAs.
Maverick Digital are an Auckland based tourism marketing consultantcy using digital strategy and content creation to help tourism businesses grow online.